
Is Ancient Roots Olive Oil a Con in UK is a question increasingly asked by health-conscious consumers and olive oil enthusiasts. This premium oil claims to offer exceptional antioxidant benefits due to its high polyphenol content and volcanic soil sourcing. However, some UK buyers question whether these claims justify the high price and marketing practices surrounding the brand.
The rise of online reviews, forums, and social media discussions has amplified scepticism. Many consumers searching for is ancient roots olive oil a con in uk 2021 report experiences with aggressive sales tactics and expensive pricing. This article explores the history, pricing, quality, and consumer experiences of Ancient Roots Olive Oil to determine if it truly offers value for money.
History and Background of Ancient Roots Olive Oil
Ancient Roots Olive Oil originates from Mediterranean regions known for nutrient-rich volcanic soils. The brand promotes traditional, hand-harvested, cold-pressed methods, claiming these practices help retain high levels of polyphenols and antioxidants. In the UK, it is often marketed as a luxury wellness product, appealing to consumers who prioritise health benefits alongside premium quality.
Despite the appealing narrative, critics argue that Ancient Roots Olive Oil relies more on branding than measurable quality differences. Many UK buyers feel the oil’s reputation is amplified by celebrity endorsements and marketing claims. Understanding the background of the brand is essential for evaluating whether is ancient roots olive oil a con in uk or if the product simply carries a premium price.
Price Analysis and Value Comparison
One of the most frequent concerns driving the question is ancient roots olive oil a con in uk is the oil’s high cost. Ancient Roots Olive Oil typically sells for £17–£20 per 100ml in the UK, significantly more than alternative high-polyphenol oils like ONSURI, which costs approximately £3.79 per 100ml. This price discrepancy has led some consumers to question whether the brand’s value matches its premium price tag.
Consumer reviews highlight frustration over paying more for branding rather than quality. While some UK buyers appreciate the luxury appeal and taste, many suggest that the high cost is difficult to justify, especially when cheaper alternatives offer comparable health benefits. Comparisons like these help determine whether Ancient Roots Olive Oil is overpriced rather than a con.
Quality, Packaging, and Health Claims

Ancient Roots Olive Oil boasts high polyphenol content, preserved through rapid cold-pressing and sourcing from volcanic soil. The oil is marketed for its antioxidant properties, heart health support, and skin benefits. For UK consumers who value high-quality olive oils, these claims position Ancient Roots as a premium choice.
However, packaging has raised concerns. The partially transparent bottles allow light exposure, which can degrade polyphenols faster than fully opaque containers. While the health benefits are real, critics argue that better packaging alternatives exist at lower costs. This brings up the question again: is ancient roots olive oil a con in uk or simply an overhyped product with valid quality?
Sales Tactics and Consumer Experience
Aggressive sales tactics contribute to scepticism around Ancient Roots Olive Oil. Many UK customers report repeated phone calls, upselling offers, and pressure to subscribe to purchase plans. While these tactics do not make the oil a scam, they create the perception that the brand prioritises profit over consumer satisfaction.
Online reviews show mixed experiences. Some UK consumers praise the oil’s taste and health properties, while others complain about persistent marketing pressure and the expensive price. These experiences shape the ongoing debate over is ancient roots olive oil a con in uk 2021, with sceptics citing marketing tactics as a key factor in their mistrust.
Alternatives and Recommendations
UK consumers seeking high-polyphenol olive oil without overspending have several alternatives. Brands like ONSURI and other Mediterranean oils offer similar health benefits at a fraction of the cost. Fully opaque packaging ensures longer shelf life, while verified sourcing guarantees quality, making these alternatives appealing for budget-conscious buyers.
Those considering Ancient Roots Olive Oil should compare pricing, packaging, and verified polyphenol content before purchase. While the oil is authentic, it may not provide the best value for money in the UK market. Evaluating alternatives ensures health benefits without unnecessary overspending or falling for marketing hype, helping consumers make informed choices.
Conclusion
Is Ancient Roots Olive Oil a Con in UK is not a simple yes or no question. While the oil is genuine, cold-pressed, and high in polyphenols, the premium price, partially transparent packaging, and aggressive marketing tactics have led to scepticism. Many UK consumers feel they are paying for branding more than tangible health benefits.
Ultimately, the oil is not a scam but is arguably overvalued for what it offers. UK buyers should weigh the benefits, pricing, and alternatives before deciding. Evaluating quality, verified health claims, and comparing with other high-polyphenol oils ensures a well-informed decision, allowing consumers to choose products that genuinely deliver value.





